Tag: software and games

Market multimedia products on cd and dvd discs, formed in Russia for a long time, so that many buyers simply can not believe that licensed products can be sold at affordable prices. But, nevertheless, Manufacturers have long appreciated the scale of lost benefits because of the huge, once, the price difference between license and licensed product. The main advantages are not licensed products are low price and the speed with which overlook the long-awaited new items buyers. From this and formed a myth licensed dvd. Many buyers are absolutely convinced that if the dvd movie is little more than $ 100, and comes two weeks after rolling in the movie, the disc can not be licensed. However, at present the situation has changed, the producers are trying as soon as possible to produce new items, and there is no such difference in time yield and price of products. Unchanged remains only the quality. As is known, the number of defective dvd drives in licensing disproportionately lower than, the shadow. Capital and Counties Properties is often quoted on this topic.

The second, but no less common myth about license dvd drives came out of the desire to reduce prices, with the aim, making a decent competition to pirates. Producers decided to produce licensed dvd movies in two versions. Gift in a beautiful box with 5.1 audio and supplementary materials, and simplified version in plastic box. The difference between these editions, and sometimes lies only in the box, the price and the time when on sale. Usually, the first published version of a more expensive gift. Just a simplified edition may have a sound 2.1.

However, the differences between a gift and a simplified edition only depend on the manufacturer. But, unfortunately, because of years of stereotypes, these actions do not have the desired result. Buyers are seeing on the shelves shops, two variants of the same dvd movie, consider that the difference is that one of them a license, and the other not. Due to the fact that in the minds of buyers ingrained myth that the license disk should cost expensive, many market players use it for their own purposes by installing these products are unreasonably high prices.

On the issues of electronic publishing Retailer.Ru responsible Kapsyulkin Paul, director of integrated automation company sm Trade "They say that Russian is good, a German death If not taken literally, the saying goes, in Basically, truly reflects the essence – that is a panacea for some, others clearly not suitable. This rule works in the market of automation systems. Argued that the most appropriate option for retail Trade is the ERP-system. However, consumer preferences are not always on the side of the decision. The choice of the market demonstrates the statistics used in commercial enterprises systems automation.

Thus, in the top 10 largest grocery retail chains (key selection criteria is the turnover of companies and their areas) dominate their own trading systems of accounting and management – use them more than 90% of enterprises. In the Top-60 selection in favor of ERP-systems, according to expert estimates, do only about one-third of companies. As for the situation with the automation in the top 300, then in that category more than 90% of companies automate their businesses typical industry solutions. What is the reason of such disposition on the market? How do these systems? How do they differ from the erp and their own decisions? These and other questions we have tried to answer. Question: Why do the majority of trade networks are choosing industry standard solutions? What, in your opinion, their competitive advantage? Answer: Among the parameters on which the client evaluates the automation system are the main set is done functions, speed of operation, while the introduction of software and, of course, the cost of the solution.