Educare-Educere. EDUCATIONAL policy in times of NEOLIBERALIMO Gabriel Hernandez Santamaria during the last twenty years of the twentieth century the world stage was transformed radically by three events that would give a new profile to the coming century; These events were: the empowerment of the neo-liberal economic power; the so-called end of history, with the fall of real socialism in the West; and the emergence of the so-called technologies of information and communication (technology ICT) that opened way to the mythification of cyber knowledge as representation of the social. These events pushed the countries emerging to implement public policies in line with the current neoliberal (international agencies that exerted more pressure were the IDB, OECD and the World Bank). The characteristics of these public policies are: transfer of legislative towards systems of negotiation skills, and the questioning of the Welfare State; as well as the insistence of putting into operation processes and economic procedures geared to the accumulation of wealth, no matter that it may lead to the increase of poverty and the protection of levels of competitiveness, competitiveness, which does not take into account the human values of the worker. The above has provided a contextual framework for the design of the Mexican educational policy over the past twenty years; why anyone should wonder have the following peculiarities of these political profile: 1. educational processes revolve around the market; education is governed as a competition, this is a value added to the work force. 2. Its pedagogical discourse is a paean to individualism in all social demonstrations.
3 It strengthens the promotion of the new by the simple fact of being so; so, fashion is a way of being, to be updated. 4. Promotes the production of iconographic symbols so that the learner to identify with them, in order to create scenarios virtual without the possibility to see the real world.